2 Entrepreneurship Principles That Make the Difference Between 10% Better and 10x Better

Dec 4, 2023


In the fast-paced world of entrepreneurship, the difference between incremental progress and exponential success often boils down to the principles guiding a business. While many aim for a modest 10% improvement, a select few set their sights on a 10x growth trajectory. This ambitious goal requires not just hard work and dedication but also a deep understanding of innovative entrepreneurship principles. In this post, we'll explore two key principles that have the power to elevate a business from being marginally better to exponentially more successful, especially in the context of integrating technologies like Touch.

Principle 1: Customer-Centric Innovation

The first principle is rooted in the idea of customer-centric innovation. This approach involves deeply understanding customer needs and using these insights to drive the business's innovation strategy. It's not just about creating what you think the market needs; it's about genuinely understanding and anticipating the needs and desires of your customers.

Success Story: Apple Inc.

A prime example of this principle in action is Apple Inc. Under Steve Jobs, Apple didn't just create products; they created products that people didn’t even know they needed. The iPhone, for instance, revolutionized the way we communicate, work, and entertain ourselves, by combining a phone, an internet communicator, and an iPod into one device. This wasn't just a slight improvement over existing phones; it was a leap that multiplied its utility and appeal.

Principle 2: Agile and Adaptive Business Models

The second principle involves adopting agile and adaptive business models. The business landscape is constantly evolving, and companies that can quickly adapt to changes are more likely to thrive. This principle is about being flexible, both in thought and in operation, and being willing to pivot when necessary.

Success Story: Netflix

Consider Netflix, which started as a DVD rental service. As the market evolved, so did Netflix, first moving to streaming and then into content creation. This agility has not only allowed Netflix to survive but to dominate the entertainment industry.


Embracing customer-centric innovation and agile business models can be transformative. It's not just about improving incrementally but about multiplying your impact and success. As you integrate technologies like Touch into your business, remember these principles. Let them guide your decisions, your product development, and your business strategy. By doing so, you position your business not just for incremental improvement, but for exponential growth. The question then isn't about whether you can be 10% better, but how you can become 10x better. Adopt these principles, and watch your business transform and reach new heights.

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